British luxury streetwear brand Represent, founded by George and Mike Heaton, opened its first London store on 12 July 2025 at 135–141 Wardour Street, Soho. The minimalist space includes exclusive products and a café, following stores in Manchester and Los Angeles.
W1
Melrose & Morgan to open flagship store at Loxton Walk, Marylebone
Boutique grocer and delicatessen Melrose & Morgan and Japanese matcha bar MATCHADO will join NOTTO Pasta Bar at Loxton Walk, a mixed-use development by The Portman Estate, Derwent London and Native Land.
Autry opens first UK store in Soho
Classic yet contemporary unisex sneekers brand AUTRY has opened on Beak Street in Soho W1. Other recent openings in the area include activewear brands TALA and PANGAIA both on Carnaby Street, and the mountain sports brand SALOMAN on Boradwick Street.
Tala opens flagship store in Carnaby Street
The online activewear brand Tala has chosen Carnaby Street, W1, for its flagship store. The brand was founded by former fitness influencer Grace Beverley in 2019.
Asket opens its first international store in Soho
Swedish clothing brand Asket opens it first store outside Stockholm in Brewer Street W1. The boutique offers wardrobe essentials crafted in Europe from fully traceable natural fibres, along with transparent cost breakdowns, complimentary repairs and a buyback program.
12 London restaurants awarded Michelin stars in 2025, including two two-star wins
Michelin two stars were awarded to The Ritz in Mayfair and Humble Chicken in Soho. One star was awarded to restaurants in Shoreditch, Fitzrovia, Notting Hill, Borough Market, Kensington, City of London EC3, Marylebone, and Whitehall.
Moncler’s new London flagship on New Bond Street W1
Moncler’s new 540m², three-floor flagship on New Bond Street features a façade inspired by Victorian architecture. Inside, a central roundabout with dynamic LED walls and an LED-lined staircase lead to immersive sensory spaces, showcasing curated artworks and installations.
Waterstones opens new stores in Streatham, Lewisham, and Oxford St W1
Waterstones opened new stores in Streatham and Lewisham in November 2024 and returned to Oxford Street with a shop inside John Lewis in October 2024. Founded in 1982 by Tim Waterstone, the bookseller now operates over 300 stores across the UK and Europe, continuing to expand its high street presence.
Loxton Walk, a new retail and leisure destination in Marylebone
Launching in 2025, Loxton Walk is a new 28,500 sq ft retail and leisure destination in Marylebone by The Portman Estate and Derwent London. Featuring 17 ground-floor units and a central open-air courtyard, it forms part of a wider mixed-use scheme with 218,000 sq ft of offices.
Plans to pedestrianise Oxford Street W1
The Mayor of London, in partnership with the Government, has announced a plan to pedestrianise Oxford Street and designate it as a Mayoral Development Area. The initiative aims to restore Oxford Street as a world-leading destination.
VEJA opens first UK store at Seven Dials
French sneaker brand VEJA has launched its 137-square-meter London flagship store at 45 Monmouth Street in Seven Dials, between Covent Garden and Soho. The store features a dedicated cobbler station offering repairs and cleaning for sneakers and shoes of all brands. Photo by Veja Studio.
London’s Michelin star count rises with 15 new awards including a three star in 2024
Michelin three stars were awarded to the Ledbury in Notting Hill, and two stars to Gymkhana in Mayfair, Brooklands in the Peninsula Hotel, Belgravia and Trivet in SE1. One star has been awarded to nine restaurants in W1 and one in W11.
Streetwear brand Aries opens first London store in Soho
Aries, the streetwear brand, has opened its first London store in Soho, a 4,000 sq ft, two-floor space on Great Pulteney Street, W1, featuring Parisian coffee shop Paperboy. The brand produces 90% of its products in Italy through long-term manufacturing partnerships.
